Merchandising is the MVP of ecommerce, nudging customers toward products they’ll love. It’s an essential role, especially during peak shopping seasons. Merchandising tools are getting smarter and more productive, so retailers can deliver personalized experiences that boost loyalty.

AI merchandising tools are transforming retail operations, improving product selection and placement, personalizing customer experiences, optimizing inventory management, and more. The most successful merchandisers will be those who integrate technology to handle the 80% of tasks that don’t drive revenue, and focus their attention on the 20% that make all the difference.

Intelligent Merchandising: Best Practices for Retail Success

Optimizing shelf arrangement is a delicate dance between art and science, balancing the right mix of products to entice shoppers and drive sales while maintaining product availability. AI-driven merchandising turns this process into a data-driven strategy, allowing brands to create a more compelling shopping experience and boosting ROI.

Using advanced AI-powered software, like Algolia’s Intelligent Search and Discovery, merchandisers can streamline the merchandising process by automating tedious, repetitive tasks. This frees up time to focus on broader strategic decisions that boost performance and improve the online customer experience.

Merchandisers are also freed from the burden of manually creating thousands of combinations of product styles, sizes, colors, and options, so they can focus on higher-value tasks that require their expertise. AI also helps to minimize out-of-stock issues by only showing the most popular items, and taking size and style into account. The result is a better shopper journey that reduces friction and frustration.