Pinterest is a visual platform that’s great for driving online sales and brand awareness. While it’s important to grow organically on the platform, a well-crafted promoted pin campaign can deliver more targeted results with less effort. Using Pinterest’s paid advertising platform, promoted pins can be promoted to audiences based on demographics, locations, interests, devices and more to increase visibility and drive traffic to your website or blog.

To create a pinterest promotion service pin, marketers can choose a Pin from their library or upload an image to promote. Once the Pin is created, marketers can add keywords to increase their chances of reaching the right audience and optimizing their bid. Pinterest gives marketers 150 keywords per promoted pin, which enables them to target a wide range of potential customers and gain maximum conversions.

“Strategic Pinning: Leveraging a Pinterest Promotion Service

In addition to selecting the targeting, marketers can set a cost-per-click bid to ensure that they’ll never pay more than the amount they want to spend on a click. They can also select a frequency target and cap to control how many times the pin will appear in a user’s home feed.

To maximize the impact of a promoted pin, marketers should utilize soft CTAs to encourage viewers to take action. They can also track cross-device activity to get a better idea of the overall performance of their ads. By keeping these tips in mind, marketers can easily optimize their pinterest promotion service to achieve the desired ROI.