Korea Kosmetik is the leading supplier of cosmetic ingredients to the personal care industry in South Korea. The show connects personal care ingredient suppliers and finished product manufacturers to share information, develop partnerships, and discover new trends in the beauty industry.
Korean culture has a strong emphasis on inner and outer beauty, and it’s this approach to beauty that is driving the trend of people seeking out natural, barely-there makeup products. Many consumers are choosing to ditch harsh skincare products and rely on cleansers, exfoliators, and hydrating serums with powerful ingredients like snail mucin, hyaluronic acid, and collagen.
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There’s also a ritualistic process to the way that beauty products are applied. For example, tapping the skin instead of rubbing is believed to help increase blood circulation and aid in absorption. This attention to detail can seem intimidating at first, but a well-tailored routine is something that every person can do.
For example, the toner pad you use in the summer may differ from the one you use in the winter because your skin will require different hydration levels at each season. And even your age can change the ingredients and steps you need in your routine—as you get older, you might need to switch up your moisturizing products for something heavier that’ll combat dryness.
So whether you’re curious about K-Beauty, or a longtime devotee looking for more ways to perfect your routine, we spoke with experts on everything from how to apply toner pads correctly to the best sheet masks to keep your skin happy and healthy.