If you have a main website, and want to expand your reach by creating a private blog network, there are several advantages to doing so. Private blog networks can help you grow your main site more quickly than organically. You can also use them to grow other websites. This can increase your overall reach and provide you with a more varied portfolio of content.
How do I make my blog network private?
Private blog networks can be a hugely effective way to gain backlinks and improve rankings. Generally, PBNs are composed of websites that have similar niche content, and link back to a central website. Setting up such a network takes a significant amount of time, but the benefits are considerable.
As with any other link building method, private blog networks should be supplemented by other links to boost your ranking. Ideally, they should make up two to 5% of your total link profile. While private blogs network are always a risk, the risk is greatly reduced when they make up a small percentage of your overall link profile. Typically, 80-90% of a website’s links should be from internal pages, editorial links, business listings, and niche blog/forum comments. For this reason, PBNs are best used in small amounts or when the overall link profile can’t support them.
While the benefits of private blog networks are great, the drawbacks are as well. Google has started to take action against PBNs for poor quality content and plagiarized posts. That said, PBNs can still help you gain higher rankings on Google. Moreover, you can use these networks for marketing purposes, guest-post publishing, and earning money online.